UGC & Content Creator Policy

We value creativity and collaboration with content creators and influencers. To maintain a transparent and professional partnership, we have outlined the following policy applicable to all unpaid (barter-based) and paid content collaborations:

1. Content Usage Rights

  • All content (photos, videos, reels, stories, posts, etc.) created for Sheem, whether paid or unpaid, is the sole property of Sheem.

  • Sheem reserves the full rights to use the content across all marketing channels, including but not limited to:

    • Social Media (Instagram, Facebook, TikTok, etc.)

    • Website & Online Store

    • Paid Ads (Meta Ads, Google Ads, etc.)

    • Print Media

    • Email Marketing & Newsletters

  • Content can be used in both organic and paid promotions without any time limitation.

2. Timeline & Deliverables

  • All content must be delivered within the agreed-upon timeline.

  • Failure to deliver content on time may result in termination of the collaboration.

  • In the event of termination:

    • If the product has not been used, it must be returned in its original, unused condition within 5 working days.

    • If the product has been used or worn, the content creator is liable to pay the full retail price of the product.

3. Brand Representation

  • All content must reflect Sheem’s brand image — elegant, modest, fashion-forward, and respectful of cultural values.

  • The creator must not promote competitor brands in the same content piece unless explicitly permitted.

  • Misrepresentation of the product, negative portrayal, or misuse of the brand name may result in termination and legal action.

4. Approval & Edits

  • Sheem holds the right to request edits or modifications to content before publishing.

  • Captions and hashtags may be provided or approved by Sheem’s marketing team to ensure branding consistency.

5. Confidentiality

  • Any discussions, terms, or compensation details shared between Sheem and the content creator must remain strictly confidential.

  • Content or campaigns under embargo must not be disclosed before the official launch date.

6. Compensation & Product Ownership

  • For paid collaborations, payment will be made after the content is approved and delivered in full.

  • For gifted collaborations, the product is considered part of the compensation only after content is delivered and approved.

7. Dispute Resolution

  • Any disputes or misunderstandings will be handled professionally and respectfully.

  • Sheem’s decision in such matters will be considered final and binding.

By collaborating with Sheem, all creators automatically agree to this policy. For any questions or clarifications, please contact our team at marketing@sheem.pk